Triumph originally formed as a bicycle manufacturing company by Siegfried Bettmann in Coventry, way back in 1887. But with the explosion of motorised transport, Triumph shifted focus and produced the first motorised cycle, the Triumph 1, in 1902. Triumph was reborn in 1990 at the Cologne Motorcycle Show with a new range of motorcycles, all of which were produced at the then newly built factory in Hinckley, Leicestershire. 

Triumph Motorcycles Limited, the company, is a 100% privately owned company. Our parent company is called Bloor Holdings Limited, which is owned by John Bloor. The spirit of Triumph, however, belongs to you, the rider.

Triumph has six-world class factories around the world. Two of these factories are based in Hinckley in the UK, just a stone’s throw from the Mallory Park race track. There are also three factories in Chonburi, Thailand, and one in Manaus, Brazil. Every Triumph motorcycle begins its life in Hinckley, where all of our design work, prototype construction and engineering takes place.

Yes. In 2017 we opened our state of the art ‘Factory Visitor Experience’. This is free to the general public and houses a priceless collection of triumph memorabilia and motorcycles. For a fully immersive experience, we also offer factory tours at an additional cost. Opening times, pricing and further details are available on our website. To avoid disappointment, please book factory tours in advance.

The whole process can vary from model to model, but typically the design and development of a new Triumph takes around 3 years from concept to delivery.

We currently have around 700 dealers in 35 countries, all of whom are committed to supporting riders across the world and ensuring as many people as possible get to feel the performance of our range of motorcycles. You can find your nearest dealer through our Find A Dealer page.